Hours: Monday – Friday: 8am – 4pm

info@urbanrootsfarms.com

Microgreens Company | Urban Roots Farm

Who We Are

Urban Roots Farms is a microgreens company located in Arizona, dedicated to growing nutritious microgreens and edible flowers using sustainable urban farming methods. Our team brings hands-on experience and deep knowledge of indoor agriculture to every harvest. We’ve built a microgreens business focused on making a difference—delivering fresh, nutrient-dense greens to customers across the United States.

Our Mission

We exist to inspire healthier eating habits and empower individuals to thrive. Our mission goes beyond sales—we’re focused on creating real health benefits for families, children, and generations to come.
Whether you’re interested in adding more greens to your salad, teaching kids the power of fresh vegetables, or supporting your health goals, Urban Roots Farms is here to help you eat better and live better.
Image of microgreens ready to harvest.

What We Grow

Our indoor farm uses closed-loop systems to grow microgreens and edible flowers year-round. Every harvest is packed with nutrients—up to 40x more than mature vegetables.
Each plant is grown from quality seeds, harvested fresh, and processed on-site. The result is a delicious, healthy product you can trust.

How We Farm

We’re redefining what it means to grow food. Our urban farming methods prioritize sustainability, quality, and community benefit.
Our approach includes:

Closed-loop watering systems that minimize waste

Pesticide-free, non-GMO growing methods

On-site freeze-drying to lock in nutrients at harvest

Year-round production regardless of location or season
This isn’t traditional agriculture—it’s the future of fresh, profitable, and sustainable food production.

Our Journey as a Leading Microgreens Company

What began as a vision has transformed into an innovative microgreens company addressing a fundamental problem: the long-distance transportation of vegetables, resulting in diminished freshness and nutritional value.
Our solution was creating a local, sustainable microgreens farm in Scottsdale that serves our community with nutrient-dense produce. Despite early challenges in establishing our growing systems and distribution network, we’ve evolved from a small harvest operation to a state-of-the-art indoor vertical farm.
Throughout this growth, we’ve maintained our own identity, providing personalized guidance on selecting the best microgreen blends for nutritional needs—a commitment that has earned us loyal customers across the United States.

Meet the People Behind Urban Roots Farms

At the heart of our microgreens company is a dedicated team passionate about sustainable agriculture and nutritious food.
Led by founding partner Robb Blackaby, who serves as Director of Health Education and Wellbeing, our team combines expertise in agriculture, nutrition, and business. Each member brings unique skills to our operation, from developing specialized growing techniques to creating custom microgreen blends that target specific health benefits. When you visit our storefront, you’ll be greeted by knowledgeable staff ready to help you select the perfect microgreens for your needs, and we’ll even offer you a behind-the-scenes tour of our growing operation.

What Drives Our Nutritious Microgreens Business Today

Our passion for providing the most nutritious microgreens fuels our innovation in sustainable agriculture. Using hydroponic farming techniques that require 95% less water than traditional methods, we grow microgreens without pesticides while maximizing flavor and nutrition. What truly distinguishes our microgreens business is our focus on nutritional density—our products contain up to 40 times more nutrients than their mature counterparts.
We create specialized microgreen blends with naturopathic physician input for specific health benefits while maintaining exceptional taste. Looking forward, we’re dedicated to expanding our sustainable practices and educating more consumers about incorporating microgreens into their daily diets.

Bringing You Optimal Nutrition: TrueMicro Freeze Dried Greens

We’ve developed TrueMicro to make daily nutrition simple. One half-teaspoon serving equals three servings of organic vegetables.
We offer:
  • Jar – 30 servings, resealable, best for home or office

  • Packets – 30 individual servings, best for travel, sports, and on-the-go families.

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What makes TrueMicro different:
  • Seven organic microgreens, freeze-dried within hours to retain 98% of nutrients

  • Lab-verified: 16,056 ORAC antioxidants per gram, 41.47 mg/g polyphenols, 29.58 mg/g glucosinolates

  • One half-teaspoon equals three servings of vegetables—no fillers or synthetics

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Who it’s for:
  • Busy professionals, athletes, parents, and anyone struggling to eat enough greens
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Why it’s effortless:
  • No refrigeration, no spoilage, no prep—just stir into any meal and subscribe for automatic delivery

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Meet the People Behind Urban Roots Farms

At the heart of our microgreens company is a dedicated team passionate about sustainable agriculture and nutritious food. Led by founding partner Robb Blackaby, who serves as Director of Health Education and Wellbeing, our team combines expertise in agriculture, nutrition, and business. Each member brings unique skills to our operation, from developing specialized growing techniques to creating custom microgreen blends that target specific health benefits. When you visit our storefront, you’ll be greeted by knowledgeable staff ready to help you select the perfect microgreens for your needs, and we’ll even offer you a behind-the-scenes tour of our growing operation.

Our Commitment to the United States Market

As a family-owned microgreens company based in Scottsdale, Arizona, we take pride in serving customers throughout the United States. We understand that each community has unique needs and preferences, which is why we’ve developed a diverse product line that caters to various culinary and nutritional requirements while maintaining our commitment to sustainability and quality.
Our dedication to the US market extends beyond just selling microgreens. We actively participate in educational initiatives to help more Americans understand the benefits of incorporating these nutritional powerhouses into their diets. By donating to food banks and collaborating with healthcare facilities, we’re working to make nutritious food more accessible to all communities.
Through our innovative farming methods that conserve water and eliminate harmful pesticides, we’re contributing to a more sustainable food system throughout the country. As we continue to grow, we remain committed to supporting local food systems and promoting healthier eating habits nationwide.

Ready to Experience the Difference?

Choosing Urban Roots Farms means partnering with a microgreens company that prioritizes sustainability, nutrition, and exceptional flavor. We make it easy to bring the highest quality microgreens to your table, no matter where you are in the United States.